The Ukrainian electro-folk band Go_A represented Ukraine in the Eurovision Song Contest 2021 in Rotterdam, and their song "Shum" placed fifth in the final. Go_A is making a modern reinterpretation of Ukrainian folklore packaged in electronic sound. The name of the band consists of “Go” as “movement” and “A” as an ancient Greek letter “alpha”, symbolizing cultural roots and the beginning of everything. And their music centers around just that: retelling traditional stories that have been passed down through generations. The group’s singer Kateryna Pavlenko even uses the ancient Eastern European folklore technique of white voice, which is based on an open throat and free volume. Go_A has a clear message for their audience: let's support the Ukrainian cultural front together!